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10/24 RADtv – Sagra del Radicchio LIVE

October 24, 2020

Sagra del Radicchio LIVE October 24.

To register and learn about radicchio, visit www.eatradicchio.com. To keep up to date on project activities, follow @chicoryweek and @culinarybreedingnetwork on Instagram.
Join us virtually from anywhere in the world on Saturday, October 24 when the Sagra del Radicchiowill take the form of a full day of RAD TV, a station featuring shows on history (behind the bitter), culture, cooking, cribs, travel and so much more…
This event is FREE & everyone is welcome to tune in all day long.

Register Now to receive links & updated information!

CLICK HERE TO REGISTER
Washington State University Food Systems Program and the Culinary Breeding Network aim to establish radicchio as a staple leafy green in the Pacific Northwest thanks to three-years of grant funding through the U.S. Department of Agriculture (USDA) Specialty Crop Block Grant Program.
According to growers in the Pacific Northwest and northeastern US, radicchio demand has increased exponentially over the past decade and recent years. According to project farmer-collaborators Siri Erickson-Brown and Jason Salvo of Local Roots Farm in Duvall, WA, “Gradually, we have developed a large enough market for radicchio that it now comprises about 15% of our total acreage, and accounts for 10% of our farm’s total annual sales. Only carrots and lettuce exceed radicchio in terms of total dollars per year. We believe this project has substantial potential benefits to our farm and other vegetable farms in our region. Year-round sales are important to our business and employees. Winter sales improve our cash flow, profitability, and our ability to retain employees.”
Radicchio is a cool season vegetable that originated and is still widely grown in the northeastern region of Italy, a climate and latitude very similar to the Pacific Northwest. It is a promising winter crop as it overwinters in the field and holds well in storage, providing a locally grown alternative to lettuce shipped from warmer regions during the colder months. Numerous farmers in Oregon and Washington are interested in growing radicchio but have numerous production questions from seeding to storage with little of this information available in the U.S.The “Building Capacity and Support for PNW Radicchio Production Through Market Expansion and International Exchange” project goals are to create a PNW Radicchio Association; increase awareness and consumption of radicchio through education and culinary events; and develop opportunities for international information exchange.
This is the first project outreach event and will be held virtually on October 24. To register and learn about radicchio, visit www.eatradicchio.com. To keep up to date on project activities, follow @chicoryweek and @culinarybreedingnetwork on Instagram.

Register Now to receive links & updated information!

CLICK HERE TO REGISTER

Details

Date:
October 24, 2020
Website:
https://www.chicoryweek.com/events

Organizers

WSU Food Systems
Culinary Breeding Network