According to growers in the Pacific Northwest and northeastern US, radicchio demand has increased exponentially over the past decade and recent years. According to project farmer-collaborators Siri Erickson-Brown and Jason Salvo of Local Roots Farm in Duvall, WA, “Gradually, we have developed a large enough market for radicchio that it now comprises about 15% of our total acreage, and accounts for 10% of our farm’s total annual sales. Only carrots and lettuce exceed radicchio in terms of total dollars per year. We believe this project has substantial potential benefits to our farm and other vegetable farms in our region. Year-round sales are important to our business and employees. Winter sales improve our cash flow, profitability, and our ability to retain employees.” |
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