Presenter’s Power Point:
PowerPoint – CS – WFP – Week 2 – Laura Raymond – Marketing and Business Strategies PDF
PowerPoint – CS – WFP – Week 2 – Rachael Tuller – Farm Personas PPT
Recorded Lecture:
Recording – Cultivating Success™: Whole Farm Planning – WEEK 2 – Marketing and Business Strategies
Zoom Chat:
Chat – Cultivating Success™: Whole Farm Planning – WEEK 2 – Marketing and Business Strategies PDF
Learning Objectives:
- Gain an understanding of the various direct marketing channels and the opportunities and challenges of each
- Learn the importance of market research for developing a marketing plan
- Learn how to assess consumer trends, target markets, and potential competition
- Become familiar with resources of direct marketing
Topics:
- Direct Marketing Strategies
- Challenges and opportunities of various types of direct marketing channels
- Determining if your product or service will sell: analysis of potential markets, consumers, competition, etc.
- Identifying consumer trends
Assessing the “value” or “uniqueness” of your product or service
Readings:
Resource – WSDA Regional Market Program “Green Book”, The Direct Marketing Handbook WEBSITE
Resource – Marketing Strategies for Farmers and Ranchers PDF
Resource – The New American Farmer PDF
Assignments:
Activity – Quick Market Survey DOC
Assignment – Direct Marketing Strategies DOC
Assignment – Farmers Market Analysis DOC
Worksheet – Farm and Ranch Marketing Assessment DOC
Worksheet – Direct Marketing Self Assessment DOC